Horton and Lynch combine tried-and-true techniques with realistic examples to bring us a thorough, practical guide to today’s complex web projects.” This style guide is referenced in the Directive on the Management of Communications. You can check the reading level of a whole page or just part of a page. Leave your home immediately and move to fresh air. The page title, headings and subheadings help people find information on the screen easily. The person responsible for official languages in your institution can help answer questions about your obligations and about exceptions. It's easier to complete a task when a link's destination matches a person's expectations. For example, screen readers list all links on a page without the contextual content. ��2A9U*r��Jr�U)�RQBeNH%J�*r��J(E9yDʥl6f*T�FQQ�NT"��6 P��\�U�NQ2QFS*2 P�(� �ʄU�a�ENUr The Style Manual has served Federal printers since 1894, and with each new edition, the traditions of printing and graphic arts are carried forward into new technologies. If you must include jargon familiar to your target audience, be sure to: Write: You have to file your income tax return (T1) by April 30. Each perspective can be monitored using the following 4 components: Figure 2 is a bar chart. Text in a link gets some context from the web page's content. Establish Guidelines for Tense, Voice, and Point of View. Western conference National Hockey League : Avoid formatting cells with textures or colours, because it can make text difficult to read. This is our company style guide. You can do this by: Write: We received your request for funding and approved it. To make your content accessible, consider how assistive technologies work and how some writing practices may impact people's ability to read or understand text. Use these styles for capitalization and punctuation of content in text, links and applications. Use lower case for a link in a sentence, unless the link contains a proper name. Negative: You're not entitled to the entire deduction. For example, you can write: Place only one idea in each bulleted item. Unique page titles help search engines tell the difference between similar pages. We are the world's largest and fastest growing digital content management system for BIM objects. Use tables to organize and present data. requirements set out in the related legislated and policy instruments, including: transactional (submit a form or download a report), informational (find out how to collect a benefit or find a phone number), spend a lot of time trying to understand words that contain more than two syllables, read word by word and slowly move their eyes across each line of text, skip over large amounts of information when it contains many multi-syllable words, uncommon terms and long sentences, people who aren't familiar with the subject, specialists who might be scanning the content to decide whether it's relevant to their task, have to go through more steps to access the same amount of information, reflect Canadian writing conventions in English and French, include fully bilingual images, multimedia files and transcripts, or contain equivalent information in both official languages, increase the chances that people will find, read and understand your information from any device, make your information more accessible to people with disabilities, allow people who are reading your information on a small screen to see essential information first, save resources when editing and translating your text, improve task completion and cuts costs by, for example, reducing enquiries, guide your audience to the information they need to complete their task, place supporting and relevant details toward the end of the text, start with the most important idea, step or information, add details and tasks in order of importance, keep all task related content in the centre of the page, use links to direct people to key information and tasks, include information for audiences who want to learn more or have more knowledge of the topic or service, but only if it makes sense, add links only if they relate to content that supports completion of the task on the web page (for example, laws or publications), active voice instead of the passive voice, positive form instead of the negative form, explain it using simple, familiar words or give an example to help non-specialists understand, breaking long sentences into shorter ones, presenting a series of more than 2 ideas or words as a vertical list, using a short form for a long title instead of repeating it, place periods at the end of any bulleted items and headings (remove the periods before publishing), when Word has finished checking the text, it will ask whether you want to check the rest of the content, navigation content (home, theme and topic pages), aim for no higher than grade 8, all other content intended for general audiences, aim for grade 8 or lower, content intended for experts, determine the appropriate grade level and apply it across all content for this audience, ask colleagues who aren't familiar with the subject to review the text for clarity and logic, work with your communications team to set up usability testing for your content, shorten words, sentences or paragraphs, but keep words of 3 or more syllables if they're well known, replace technical jargon with terms that people will understand, remove details that people don't need to complete the task, replace secondary references to a program with "program" rather than using its full name or abbreviation, create numbered or bulleted lists for key tasks, describing Canada's stance on a topic relative to another named jurisdiction (country, province, territory city, etc. x�cbd`�g`b``8 "�@$�)�d��9A�m_���d�}�5�z�� RrX���Ż�f20��� �� � Use clearer alternatives instead, for example: Write: for example, such as, or like Instead of: e.g. ... eBook/zomega_ebook_pdf_1206_sr.pdf. It helps you understand how much food is recommended every day from each of the four food groups. Avoid slang and jargon Write in plain English. Write: If you plan to travel to or transit through the United States, find out about the rules you need to follow from U.S. Customs and Border Protection. If: In your page title, accurately describe what's on the page. Manuscript Specifications . � 0r200�ra�ԹŠ�;��x?��= ����BC�E(��0�s � �E� Make sure links are descriptive so that person will understand what they'll get when they click on them. It is also endobj You could write the following long description text: Source: Office of the Chief Human Resources Officer, Treasury Board of Canada Secretariat Note: Includes all tenures. When possible, use the present tense. Links in bulleted lists are acceptable, though the link must Content Style Guide. To succeed financially, how should we appear to our shareholders? Editorial Style Guide 5 The Northern Ontario School of Medicine Accessibility The following guidelines are derived from AccessAbility: A Practical Handbook on Accessible Graphic Design, a document produced by the Association of Registered Graphic Designers (RGD). You must provide a long description if you can't describe the content and function of the image in less than 140 characters. For example: Check your analytics to find out what keywords your audiences are using to find your content. The Employment Insurance (EI) program offers temporary financial assistance to Canadians and individuals who are legally entitled to work in Canada, have a valid Social Insurance Number and remain in Canada during their benefit period. #INBOUND17 IT’S NOT MAD LIBS. Only present your web content in an alphabetical order if it's the most logical and intuitive approach for the audience. Use bold for emphasis, but use it sparingly: the more you use it, the less effective it is. Page | 5 Adobe Legal Department Style Guide ˜ Do not use an apostrophe to indicate a simple plural. Reference documentation provides an encyclopedia of all the programming elements, such as classes, methods, and properties, that are available for writing applications. 254 0 obj Content Style Guide Version 2.1 JUNE 28, 2018 Author: Marc da Motta Reviewers: Daniel Frye Suman Kanuganti Greg Stilson Paul Schroeder Amy Bernal Kirsten Mau (Reviewed and incorporated feedback) Chris Danielson (Reviewed and incorporated feedback) NFB Aira Advisors (Reviewed and incorporated feedback) Mark Riccobono (Pending) T���B �(R�eeJ� EL�%eJ��T��VI�NUHA(��S*2�r Some non-government web content isn't available in both official languages. The rules in this guide reflect how people read and use web content. UWI Press Journal Style Sheet and File Preparation Guide For Authors, Editors and Contributors April 2019 Authors: Please note that this is the style sheet your copy editor will follow. Not critical: Most people don't have reactions to the flu vaccine. Use the name of a specific institution in situations when the: Don't include references to your website on your website. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. Instead of: Any type of investment will be taken into consideration. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. Omit background information and messages that welcome people to your program or site. stream For more guidance, including how to write inclusively in French, see the Translation Bureau’s Gender-inclusive writing: correspondence. LOGO STYLE GUIDE Color Pallette Primary Blue PMS - 286C CMYK - 100/80/10/5 RGB - 0/80/162 HEX - #0050A2 Secondary Red PMS - 185C CMYK - 1/100/92/0 RGB - 235/28/45 HEX - #EB1C2D Tertiary Silver PMS - 877C CMYK - 24/16/16/20 RGB - 155/160/170 HEX - #9BA0AA ©2020 Collectors Universe Write: Learn about savings plans that can help you save enough money to retire. If you provide a long description for an image, you must also provide alternative text for the long description. Critical: Do not drive while taking this medicine. Test the learners’ understanding of the whole course with a summative assessment (quiz). For example: January to March 2016 (instead of Q1, Q2, Q3 or Q4). Instead of: Canada's vast transportation system enables millions of people each year to travel throughout the country, around the world, and to work and back. A web page containing a heading with a question mark. Reinsert the technical terms once you've simplified the surrounding text. The Canada Revenue Agency will inform you if you have to repay benefits. To achieve our vision, how will we sustain our ability to change and improve? Use contractions that people use when they speak. They also help ensure that people don't need to look at many pages with the same name to find the information they need. A content style guide is a document that outlines the expectations and brand standards that every piece of content needs to meet. Copy isn’t always the easiest, or most fitting, way to communicate a message. Research shows that people with literacy challenges: Techniques for improving and measuring readability are in the section on plain language. Writing in plain language doesn't mean over-simplifying or leaving out critical information. Don't use the abbreviation for the act, because it makes the text harder to follow. Content design. A screen capture of Microsoft Word's readability statistics dialog box shows that a sample of text got a Flesch-Kincaid reading level of 5.8. Search for the title of the page followed by "site:" and the domain extension (for example, "food safety site:gc.ca" or "food safety site:canada.ca"). AUDIENCE This guide is intended for manufacturers, content service organizations, and other content creators who have advanced knowledge of both Revit software and Revit model content creation. The style guide features updated direction and new guidance for subjects that weren't around when the last edition was released. endobj To make information useful to the widest possible audience: The following table is complex and poorly designed. Instead of: According to Canadian legislation, you're required to present your passport to the agent who will welcome you into the country. These are the rules to create web content that can be easily found, understood and used. Always use the simplest form of a verb. Use decorative images only to provide visual context for the following templates: Don't place meaningful text, such as campaign or program titles, in decorative images. For example, if you: use the imperative mood (or command) for the first item of your list, use the same mood for each subsequent list item, start your first item with a noun, start the other list items with nouns, if a list contains more than 7 items, consider breaking it up into categories, introduces or applies to all the list items, emphasizes the common element between all the items, "You must meet all of the following requirements:", "To be eligible, you must meet 1 or more of the following requirements:", arrange your ideas from most to least important to the task, test your order with a representative audience, use the Canada.ca Content Style Guide to ensure you have followed the guidelines, value of each cell relates to the column and row headers, entries in a column don't contain information that could be considered a subhead, value of each cell aligns with the column header that appears directly above it, column and row headers appear in the cells at the top and on the far left of a table, headings and subheadings refer to the title of a table or a section of content that appears on a web page, the column, with the column header that appears directly above it ("Vote 1," "2011 to 2012" ($ millions) and "2012 to 2013" ($ millions)), a row, with the row header that defines it ("Net budgetary authorities" and "Year-to-date expenditures ending December 31"), row are column headers and appear bolded and in grey, column are row headers (except the top-left cell) and appear bolded, turn a complex table into one or more simple tables, convert a table to a list if the data is simple, make complicated information easier to understand, reflect Canada's diverse population as much as possible (including seniors, youth, Indigenous peoples, and people from a wide variety of ethnic origins), illustrate information or data to help people understand it, illustrate concrete things (such as a valid passport, species at risk, standard symbols), convey branding (such as approved logos and campaign graphics), promotional features on a topic page or home page (Government of Canada activities and initiatives), describe the image as if you were describing it to someone over the phone, limit the text to around 140 characters (including spaces), use the text that is embedded in the image only if it provides enough context; otherwise, write different text that includes more, use the null indicator as the alternative text (alt="") if the image doesn't provide any more information than what is already provided in the text on the page, don't use "image of..." or "graphic of..." to describe the image; screen readers do this already, don't have equipment such as speakers or headphones, important action (for example, people running away from an explosion or characters wearing disguises), include links that directly support the topic or task on the current page, link to the original information posted by the authoritative source, don't include links to intranet sites unless the content targets government employees, in which case you should add "(accessible only on the Government of Canada network)", don't bury links that are crucial to completing a task in the middle of a paragraph or at the bottom of the page, use the first words of the target page or its entire title if it's descriptive enough, start with keywords that accurately describe the target page if the page title isn't enough, make sure that all links on the same page use unique descriptive text if they link to different target pages, when more than one link on a web page links to the same destination page, use the same words for the hyperlink, describe any content that must be downloaded, write email addresses in full, in lower case and as active links (contact, the same link text to point to 2 different pages, vague statements such as "click here" or "read more", promotional messaging that might confuse someone who is deciding whether to go to the page that is being linked to. Even the best writers can use reminders on … As time pressure and the In the appendices, you’ll find: • Web style guide: rules and regulations for web content Generally, writing Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules. See our content principles for the house voice and tone, and the foundation for how we practice language for and with Veterans in mind. A fiscal year runs from April 1 to March 31. Positive: You're entitled to part of the deduction. They're easier to scan than long, complex words. 1. 257 0 obj e.g., Please send me details of all: Learn more As part of GSA’s Technology Transformation Services (TTS), we apply modern methodologies and technologies to improve the public’s experience with government. Spot check by clicking through to make sure the audio does not return later in the video. Alignment Align body text to the left, rather than aligned to the right or centre, or justified. To satisfy our shareholders and customers, what business processes must we excel at? 256 0 obj PDF document; Video and audio; Content design. Refer to the section on plain language for tips on using simple and common words as keywords. Business activities are grouped into 4 perspectives, all of which are interdependent and come from the vision and strategy. Keep style and punctuation simple. Words and expressions in transition are those written commonly in 2 or more different ways. Bulleted lists can be used to break up text and make content easy to understand for users. Where possible, avoid using jargon, idioms and expressions. A descriptive page title is important because search engines often display the title without the context that the rest of the page provides. Content & Style Guide for Amazon.co.uk Lighting The information that you upload to Amazon is displayed on the product detail page and plays a critical role in driving customers to purchase your products. Try to keep sentences under 20 words. Avoid having more than 1 sentence in a single list item, Don't end the list items with any punctuation, avoid multiple commas in a sentence by breaking it up into a few shorter sentences, place a comma before "and" and "or" only if it will help people understand a list of items in a sentence, use "to" instead of the en dash (–) in a span or range of numbers, dates or time, use a comma (,) to emphasize or frame an idea instead of an em dash (—), simplify your sentence instead of using em dashes, to emphasize a word or phrase (use bold sparingly instead), for long passages of text, such as quotations, Latin terms and abbreviations (article 6.04), titles of publications (including acts and legislation) and works of art (article 6.05), mathematical, statistical and scientific material (article 6.11), Spell out the word "and" instead of using an ampersand (&). 2. 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